I recently had the pleasure of sitting down with Peter Steve, Commercial Director of Purobeach Playa del Carmen, to learn more about this exciting new venture for the city. His laugh is contagious and he comes across as a genuine admirer of his surroundings, one who enjoys the planning stages of a project as much as its execution.
Purobeach is a Mediterranean-style beach club concept. Already operating in several popular destinations in Spain and Portugal, Purobeach Playa del Carmen, scheduled to open at the end of the year, will be the first Purobeach in the Americas.
“The Purobeach brand combines perfectly with the location; we are very organic, social, natural, authentic, from the heart.”
Peter Steve, Commercial Director of Purobeach Playa del Carmen
Mexico was an obvious choice, according to Peter. He believes in Mexico. “It’s like finding a girl you like and asking, ‘Where have you been all my life?’” He finds the Mexican Caribbean to be a perfect match for Purobeach “The Purobeach brand combines perfectly with the location; we are very organic, social, natural, authentic, from the heart. I’ve traveled all over and something that always stands out is people’s character. Mexico is a very social and kind country. Mexicans are ambassadors in their own country.”
So what can we expect from this much-anticipated new offering to Playa del Carmen´s beach club scene?
“One of Puro´s principles is integration; a guest cannot feel like they are in a copy paste box from another destination. Purobeach in Playa del Carmen will be an Urban Puro; simple and elegant with wood and no metal, where you will have a sensation of plenitude. Walking in, you will find peace and tranquility”, Peter explains.
Purobeach Playa del Carmen will put an emphasis on gastronomy, sea views, relaxation and wellness, and quality music. As Hemingway said, “For every time of the day, there is a cocktail”. At Purobeach, for every time of the day, there is a specific type of music.
Characteristic of the Puro brand, their M3 concept of food will feature at their Playa Del Carmen location. With the aim of making 100% of their guests comfortable, with choices that appeal to every taste, their menu will reflect cuisine from Miami, Marrakesh, and Melbourne. Each M will have 10 to 15 representative dishes and drinks – all organic and healthy regional cuisine.
The beach club will be located at The Fives Downtown, one of Playa’s latest luxury hotel and residences. Peter deems The Fives “a perfect match for our product”. If you want to have your senses delighted, then start the countdown. This urban oasis of well-being and sociability will open its doors on 15 December 2017.